The world of design evolves every year, with artists striving to push the limits of their creativity. The extent to which they can bring the concepts in their mind to reality depends on the tools available to them. Adobe ensures that creative artists and agencies always have access to the best design and editing solutions in the market. With an increasing number of creative agencies investing in Adobe, the company’s revenue is expected to reach $28.72 billion by 2024, a significant increase from the current $15.79 billion revenue.
This growth is especially driven by the need for brands to continually create and personalise new content. To facilitate better visibility into this content, organisations are investing in cutting-edge digital asset management (DAM) platforms, which give them finger-tip access to all the brand content no matter when it was created. DAM enables them to quickly find and edit their creative assets, before sharing them across teams using different channels.
To put the spotlight on such key developments in the industry, CIOReview Europe illustrates how brands are leveraging the latest content creation and management solutions. This edition also features thought leadership articles from subject matter experts on the ongoing trends, best practices, and recent innovations. Some of the exclusive insights are authored by Patrick Osborne, Manager of Customer and Marketing Analytics at QVC, Bruce Swan, European Customer Care General Manager at Panasonic, and Ivy Esquero, Director of Head of Planning, Strategy, and Insights at Hilton, who shed light on the capturing customer attention in the evolving retail space, enhancing employee experience in the age of digital transformation, and driving engagement and brand loyalty.
In this edition of CIOReview magazine, we also bring to you the story of some of the top Adobe solution providers in Europe and UK that are facilitating unparalleled content optimisations for brands. In the list, Storytek particularly stands out for its ability to help creative digital leads and global marketing teams create, scale, and deliver media in more flexible and adaptive ways. We also bring you the story of PoolParty, which enables users to create high-quality meta data for gaining new insights from structured and unstructured data.
Through the following pages, we aim to shine a light on the innovative trends and latest developments in the Adobe segment. We would like to know your thoughts.
